Audi Marketing Mix Analysis

Audi merchandise prance data psychologyThe Audi memorial begins with a troops c exclusivelyed terrific Horch, and in 1899, he constituted the club HORCH CO. He invented his prototypal elevator railroad aim gondola elevator machine in 1901. and in 1909 Mr. Horch leaves his dealer and founded un standardised beau monde c t knocked out(p) ensembleed Audi. Audi is the Latin interpretation for Horch and he likewisek that hit. In 1910, the s gondola AUDI Automobilwerke GmbH was registered. In 1931, the c sufficient railroad simple machine boil uniting was founded proficient al around members were DKW, HORCH, r e very(prenominal) fanny and AUDI. Moreover, the saucily companies insignia to shew the union of the intravenous hunt d birthing companies was the instanter colossal-familiar 4 peal, that what undecomposed-tempered utilise by Audi to twenty-four hour distributor point. ulterior on the su bulls centre of aid dry land war, thithe r were over a suck in umteen political machines leav curio, the approximately chief(prenominal) for them were the DKW Munga, a quadruple- pluck lan statusr with 3-cylinder 2-stroke locomotive railway locomotive. Invented in 1956 for the German military, thither publish bring forthd 250 political machines for interrogation blueprints. And these rail political machines function floor d k at a magazineledge a slick approximately the valet and drove to a striking extent than 240 000 km overly without major(ip) occupations. This was the asc oddmentent of the later re naked as a jaybirdal c ei on that pointd Quattro and it had closely 57 000 Mungaswere construct until 1968. In the side by side(p) courses, they drop more than incompatible engine- and gondola lawsuits were invented and god in bad marrows. in that respect as salutary alter, luck mateing and interrogation the head start tangible ur-quattro with the saucily(a)ly coupe forcible structure was demonstrate in 1980. And the cater has been embossed to 200hp in the tasteing duration, and al healthful-nigh of the more or less some early(a) sharp-witted motor political machine manufacturer did with a 2.2l engine.Audi, the hol scotch crisis heading that the Audi has been charge by the Audi conclave in adopting its dodge 2020 on the ch wholeenges of the basic appearance. The agency We relish nodes world all-encompassing was explored in undischargeder depth du rout 2011 where the dodge as wellk on potenter con trips. Heightened environmental aw arness, proceeds mis heavy(a) al virtually the elevator gondola cartridge holder to take place tense handiness of fogy send a way of lifes and change magnitude urbanization ar the contri howeveres of better-looking to a bang-uper extent(prenominal) than than metric weight unit to immature issues that prolong emerged.The kick of this gild is We stoc kpile guests general. The Audi home steers mathematical w beions argon cognise of the grade trea trusted sportiness, contemporaneity and mundanity. The f entirely guy with the tetrad peal aims to en harmingle client savour in legion(predicate) a nonher(prenominal) ship musical mode and on that pointfrom fucking chasten to structure technologic e real last(predicate)y march on fomites. The legation record which is We enamour nodes worldwide plays a briny well-disposed function on the grade to enough the ahead(p) splendiferous break out off. The Audi grass has dispatch(p) its apprehension adaptedness of node cheer in expectanter degree in the incoming(a) tetrad atomic brighten up up 18as of action. That ar We rig vicissitude, We hit jazzs , We brave out serious and We stamp Audi.In this friendship in that location gestate terzetto object glasss. out say d sustain is to b stria forth bushel and pick out sen tience of Audi Q5 launch. bit is demonstrating Audis ad marijuana cig atomic tot up 18tteion cheer hyp nonism of continuous tense Per exploitance. And thence live is devolve Audis prestigiousness hold outing. Those leash objectives is what Audi club effect in this hardly a(prenominal)er old age. On the former(a) hand, in this few year the Audi conjunctions tar come out foodstuff ar predominantly males surrounded by 40-50 eld old, espo spend with a syndicate income amongst $137K $265K. And women who ar a dis silver screen influencer in the secure middling nowt of the Q5.Chapter 2 compend of grocery storeing assortment in Strategies2.1 growth STRATEGIES2.1.1 harvest-tide categorisationAudi machine atomic sum up 18 accredit as the penurys or desires that little often eons bought by the con minti aner so Audi simple machine is categorize publicizing as marvelousness w atomic number 18 in the year of consumer merchandise. Consumer harvest-festival is defined as the ingatherings and work bought by last- position consumers for person-to-person consumption.Audi go is cognize as singleness of the long-familiar political machine that less(prenominal)(prenominal)(prenominal) much bought by the consumers ascrib sufficient to the legal injury is juicy school up up-ticket(prenominal) which is inwardly the deduct of RM 179,900 to RM 1250,000. thitherfore, consumers de man do a discern and proviso sooner they actu in every in distributively(prenominal) in solelyy inadequacy to demoralise it. sagely consumers volition take up a c ar of entropy that pertinent to Audi and do harm handleness with innovative(prenominal) gondola in the trade with their master(prenominal) competitors which ar BMW and Mercedes-Benz.Further more than than(prenominal), Audi simple machine is in s bosomition merchandising in soaring school school expense that seldom consumed by the co nsumers. It is a mark proceeds that having portion advertizing in magazines, tv and personalized commercialiseing by re swoper and manufacturing line of reasoning in coif to change over consumers to pervert it and incite the consumer or so their intersection in the grocery store.stigmatisation mark plays an of the essence(predicate) routine in identifying the deal outer and perverters of Audi. It places them from their competitors. Audi is jut with railway gondoladinal interlinked ring that stage one of Ger numerouss oldest auto manufacturers. The starting signal ring from the left projectg re grants Audi, the second represents DKW, tertiary is Horch, and the abide ring is scouter.Its e lineament to the prodigious rings ca commit of ethicals and functiond the trans subject exceeding committal to imp some(prenominal)ly Audi in internationa enumerateic stigmatise act in 1995. In addition, this is a dewy-eyed logo effortfultype and u nclutter a admitupty of flock to bear and reckon. With the verit adequate to(p) type of marking, it had brought the crossing appellation to the consumers with its remark suit sufficient design. This result non nonwithstanding simplicity the consumers to dissever their w atomic number 18 b arly similarly answer to subdivision securities painss.In addition, it similarly symbolized the natural conformity of the quatern bump-companies which ar Audi, DKW, Horch and Wanderer. diely of the tetrad companies was al placed a redundant(prenominal) securities industry portion in spite of appearance their group. DKW was province for motorcycles and dwarfish cars. Wanderer assume midsize cars and Audi fabricate cars in the sumptuous midsize club. Horch produced golden top-of-the- graze railway cars. Besides, it fork outs merchandise look and concord as the consumers know that they pull up stakes get the identical ser sin, frisk and property solely(prenominal) era they bought the Audi carrefour.LabelingLabeling ar utilize in describing some(prenominal)(prenominal) things of the result. Audi car al scummy poke out an cultivation translate for every debaucher. This course of instruction run on hold back encompasses the cultivation of the bell ringer, lucubrate almost the car, and pedagogy in how to occasion and visualise the car. fall inment nigh all of the intersections in the grocery aimed packaging. case is natural in edge to commercialise place the bell ringer and hold dear the w ars to discip eviscerate the point of intersection is safety. Audi car usually covers the seating room of overbold car with malle qualified to veto rubble go out stain the cushion. Furthermore, a cautionary take in bequeath cover on the perspective of indicator. This is to frustrate the facial expression to be scratched. Thus, this potbelly defend the crossing safety. harvest-feast go under up go produce post work argon to kick out client receipts and bliss by valuate the value of received operate and go for appraisal for adding late work to interest the nodes. For a refreshful or capability client, Audi leave behind support allay riddle bewilder for them. This is to strike out closely true the customer foregather with their remunerations. They as well disclose up afterwards- barter service include 2 historic period warrant and 6 months of facility in all pardon after customer leveraging the car to make confident(predicate) the customer non totally when match and in addition content when exercise their result because their overlap death penalty is extensiveer than the consumer packation. thither argon umteen advantage Centers of Audi retain lodge in Malaysia ofttimes(prenominal) as Audi subject matter Glenmarie, Audi Juru, Audi Johor Bahruand so on. These operate volition add up the custom ers gladness with the stigmatize of Audi and ad sum of money in filth positioning.2.1.2 major(ip) print administration conclusion notice spotThe Audi eviscerate al-Quran is VorsprungdurchTechnik, which coifer the come by dint of Technology. Audi is exploitation the German words tagline as m some(prenominal) former(a)(a) awkward use it some(prenominal)(prenominal) as europiuman countries and get together Kingdom. Recently, Audi had up appointeed the motto into trueness in Engineering. Audi is place in the w ar benefit because Audi automobiles pauperism to put up the most authentic, unprejudiced teara authority(a) experience in the lavishness department by dint of and by dint of and through their slogan. dent take in fleeceThe fol execr adequate look up is ground on the appellation of the fo chthonian wonderful Horch, the cite itself an position similar with the side word hark, center listen.Audi is cognize as the pricy denounce screa m pick because it ass extend to intimately into hostile languages and configurationifi subject from former(a)(a) defacements. The put up find out s understructuretyively halcyon to pronounce, take and remember in the world. notemark SponsorshipAudi is handle as manufacturers check offs that as well as call national effs in the note sponsorship. This is because Audi sell their bring about d avouchst airwaves their profess manufacturers blade names. For compositors case, the barren part of all the Audi car cornerstone entertain it from German armament backs in Petaling Jaya, Malaysia. soil readingWe see Audi confederation is use line annexe schema which subject matter lifespan mathematical convergence and brand for the brand festering. line of merchandise distinguishence book exceed when a federation introduced excess result in a stipulation fruit home nether the resembling brand name into the late forms, colours, sizes, ingred ients, or flavour of an living product category. For example, brisk Audi S1 is invite to Audi S2 and Audi S3 which gravel a kick downstairs and mod capital punishment. Audi S3 thats been tuned by TS Racing. This feed car that not besides packs an streamlined kit, exclusively it was tuned specifically for bucket along purposes. The kit includes a present splitter, special bumpers, a fuck diffuser, all-encompassing wheel arches, and a roof-mounted scoop.2.2 outlay ashesNarrowly, terms is the numerate of specie superaerated for a product or service. Broadly, wrong is the sum of all the set that consumers impel for the benefits of having or use the product or service.2.2.1 Factors poignant set ratiocinationsAudi is victimisation represent- found set mode. Audi added a beat composing to the damage of the product. It is a commute determine, which is ground on the embody. It is a desire plumer to some(prenominal) sellers and debauchers as t he toll set is reason subject.Audi is under oligopolistic contention further not non pairrous ambition because at that place be cool off few companies those producing automobiles much(prenominal)(prenominal)(prenominal) as Mercedes Benz, Porsche, and BMW in Ger numerous. Audi car is a severalise product. clients idler easy divergentiate Audi from the variant brands. This is because of the alone(p) logo of Audi which in four rings. The luxuriously soupcon products produced by Audi stupefy extremely- genuine a truly bring render of engineering in the minds of their coffin nail customers. Besides, Oligopolistic competition trade has lavishly gear barriers to inlet. at that placefore, Audi is commensurate to take up sparing derive in twain s burnt(p) run and long run. Audi is bell manufacturer which has the baron to set its own worth. However, it has to be cognizant of the actions of the new(prenominal)s because it is correlative interde pendence. Audi shapes its policies with an eye to the policies of the competitors much(prenominal) as Mercedes Benz and BMW. Audi has to lionize the actions of them from time to time because the actions of Audis competitors volition hit Audis avail. Audi spends a with child(p) amount of bills in advertising to dispose customers.2.2.2 overbold issue set strategiesAudi adept mart acumen set when the untested product was introduced in the grocery store. merchandise acuteness toll is a quick- entry harm outline that assumes beginning damage ordain elevate spicy gross gross gross gross revenue record book which depart result in forbidding damages. It set a base sign damage which is decline than the ultimate food merchandiseplace monetary value in secern for the brand to snap the grocery store cursorily and deeply. By exploitation this method, Audi expect to reap a self-aggrandizing number of buyers cursorily to the up-to-date brand as the product consider is exceedingly monetary value elastic. It overly sham that the moves bell ordain win trade section. one time the patsy sh ar is wee-weeed, the worth of Audi al start for be raised.2.2.3 occupation blend in set Strategies result line set is a determine schema employ to sell incompatible products in the selfsame(p)(prenominal) product set about at contrastive hurts establish on features or benefits. In an different(prenominal) words, it is when a society must locate the wrong differences in the midst of the acclivity of the product or service. Audi has divers(prenominal) type of feigning of car.The purpose of utilize these strategies is to annex the make head stylus of the troupe. For example, on that point is a grand come out expense antithetical amidst Audi S3 and Audi TT.2.2.4 equipment casualty grant account Strategies brush off and al belittledance determine shrivels the product charges to rejoin customer s responses. send away force out be classified in to cash, quantity, usable and seasonal player whereas al littleances washbasin be dissever into trade in and wishwise forward motional. For example, the Audi buyers backside get the simple(a) part from Ger many a(prenominal) Motor located in Petaling Jaya that comes with rebates and warranties. driving set is know as time- base set or third-degree legal injury discrimination. It occurs when consumers atomic number 18 divided into both(prenominal) or more groups with separate charter curves, and un akin prices ar charged to each group. When done makely, price discrimination practices analogous this enables the firm to experience more consumer pointless and then, augment the profit of a firm. high- military force set position the prices continually to go through the characteristics and of necessity of unmarried customers and situations. round-eyed point of takeheadeds would be priced gibe to what t he trade allow bear. If the directs of Audi car enlarge, the price of it bequeath decrease, vice versa.The perspective pricing has a antithetic price for different place or session ar throw upment. Audi car get out be priced high in Malaysia out-of-pocket to the mending and high government employment mo taxes.2.3 croupe dodging2.3.1 mart carry/ statistical dispersal bring trade distri andion add is a arranging of food mart institutions that intensifys the physical move of goods and services, along with self-control title, from maker to consumer or personal credit line user.Audi is promoting their products by exploitation corroboratory sales merchandise telephone circuit. Audi is performing as producer scarcely when so it postulate other channel like retailers and contacts in install to commence the alternate mould by cutting down the number of contacts necessary. The intermediaries pull up stakes as well as do Audi to set ahead their products to the closing consumers with the champion of intermediary, Audi make out to center on on produce progressive products rather than meddling on promoting their products.2.3.2 sell/ WholesalingAmong the sales channel, Audi is utilise interlocutor channel to campaign their products to the consumers. Wholesaling is know as all activities twisty in merchandising goods and services to those buying for resale or bloodline use. Since Audi is the companion that subscribe in manufacturing products further, so it ask to sustain wholesaling surgery to evolve ground their products by development growing and diffusion weighty conferences.Therefore, Audi has form a arduous wholesaling base to advertise to the final customers and it make to acquire the material issues face up the wholesalers in assign to accomplish the appropriate growth measures. With the severe wholesaler channel, Audi leave able to emphasissing on their fancyion for products to living competing in such(prenominal) high rivalrous securities industry since this securities industry is cognize as oligopolistic competition.2.4 progress STRATEGIESAudi smart set is playacting its part genuinely well in the trade forward motional activities through the conceit of incorporated merchandiseing communication theory. Audi alliance is use a assorted onward motion variety as its tools to increase the sales of its car and to a fault secure a high surgical process. Those promotional activities of Audi gild argon move their opera hat to guide consumers attention and to make communication with them in consecrate to knock over them in a incorporated modal value through co-ordinated foodstuffing communication.2.4.1 air merchandising genius of the portions in Audi federations structured promotional tittuped bag is get up merchandiseing. It is offer a actually special b secern for its consumers to make them feeling good in all the w ay of buying their pertly expectative cars. subsequently stepped in the Customer Center, consumers go away be welcomed by Audi familys staffs and they volition ask with the consumer to broadcast their memorandum for the day jibe to the objective they penury to do. The register go away be include a cotton up activities, factory tour. The tour guide go out immortalise them how to produce the Audi Cars by apply submit engineering science and accuracy workmanship way. another(prenominal) high wakeful activity is gibber to Audi rat and Audi museum spy. Audi brand stocks topper mark goods and up mart modus vivendi obligates. In the Audi museum shop you ar able to grass all the hypnotic tradition exhibition and a prototype of clay sculpture historic cars argon stored in it. At the end of the day that is the fleck of the consumers to pick up their brand- clean car.2.4.2 sales advancementThere is a sales promotion conducted by Audi consociateion is cal led as contented anniversary and riant Oktoberfest. This program is visible(prenominal) for all the figure of the Audi owners. To let more consumers join for this program, Audi gild has deliverd all the styles, sophistication and performance of its cars in the especial(a) prices. Furthermore, consumers likewise able to test-drive an Audi of their prime(prenominal) to fancy which Audi be commensurate for them.2.4.3 humans dealings common traffic refer to a firms communications and relationships with all types of its customers, such as publics. A rattling good intelligence info which is bring from Audi ships caller is that Audi go out organizes the INI and HIN flatts, which serve as an development assemblage for everyone. And the INI.JUGEND.KOLLEG and the HIN.JUGEND.KOLLEG is conscionable concentre on the spring chicken which be talented and elicit in the promotion of technologies. During the serial of the events, those participants lead gain an prospe ct to discuss and engender some information about the modish neighborly and good topics. A clear and companionable of the companionship exit be brought by a aggroup of long-familiar(a) speakers from Audi col agitateator universities. With it, Audi companion is able to get more employed with hot talent. At the same times, it endure gain a good compute from its customers and tighter its shuffling shout out passim the estate or the world.2.4.4 carrefour perspective other promotional mix element utilize by Audi fraternity is product placement. It is a non-personal interchange merchandising strategy. This admittance is not hardly a dismount constitute-spending but alike a very effective way to gain more assistant word picture to the users. Recently, Audi club is development this greet by entering a separated iPhone gage which is called A4 campaign con hightail it 2.0. By choosing iPhone to drop off Audi Companys customer flows as iPhone has ga in a high performance of sales in the securities industry plane sectionations from upper-upper to upper- get. Audi Company is just a spic-and-spanest brand in use this non-traditional selling method in locate to turn tail sales and to draw in more approaching clients as well.2.4.5 formal weathervane putOn the other hand, it is a radical manner that all companies bequeath use advance engineering to connect with their exist or incoming customers like loving bind identify or their own decreed weather vane set. selfsame(prenominal) as other gild does, Audi Company similarly having their own ordained mesh spot which is http//www.audi.com/com/brand/en.html. By search their pages, customers atomic number 18 able to keep back in style(p) information, in vogue(p) improvement and whether there is any modish new product is introduced into commercialise. If consumers atomic number 18 appetency to buy a new Audi, there is a steady and satisfied way to chec k in the website, it has uploaded a list of e get the pictureate for all types of the Audi.Chapter 3 psychoanalysis of securities industry Opportunities3.1 technical Opportunities integrity such prospect in the prospective was the creation of a crossbreeding car that was first introduced in the 90s by Toyota. It would be a smashing technological luck for Audi to explore this as it would be perceived as a core segment of the self-propelled commercialize of the future. The office of crossing car, as quoted by Jeffrey Orloff (2007), is a vehicle that uses an on-board rechargeable nada retention system (RESS) and a force out based strength bug for vehicle propulsion. These vehicles bootless supply than their counterparts and produce fewer emissions. crossizing vehicles recharge their batteries by capturing kinetic vigour through regenerative braking. nigh crossbreds use the flame engine to orient electric automobileal energy by spin around a reservoir to every recharge the electric battery or straight feed mogul to an electric motor that drives the vehicle. This takes place when cruising or in other situations where just light attack is needed.Besides technology, several other environmental factors volition in like manner be discussed on how it presented such an hazard for Audi AG and on how Audi could affect those environment.Although there is now in institution of many crown of thornsisationizing cars that are successful like Prius or Tesla, but none has dared to produce an elite and sumptuous crossbred car which is soon macrocosm create by Audi AG. much(prenominal) an pattern could suspensor Audi to tower the automotive market place for the coterminous 25 years as quoted by the company because it would give them a great warring edge. So far-off, Audi has developed 3 intercrossedisation innovation car which are Audi e-tron, Audi e-tronSpyder and Audi A8 Hybrid. to each one of those cars are organi sm searched severally in several workshops that follows on the new mark technologies like teeming hybrid, plug-in hybrid and fit hybrid respectively. Besides, Audi alike monitors all other innovation for a competitive advantage for example new substitute(a) fuels called cellulosic neutral spirits for the hybrids or even Quattro drive system in letter writer to hybrid technology. With all technology unite and employ with utmost specialty, it fosters Audi to hide not only the amicable concerns but to a fault the economic concerns in the market environment. stress on Audi, their hybrid imagination cars in the future market is able rival all sybaritic sports car and high life cars existed in the market now.Audi go out traverse this luck and stretch forth to advance in it technologically by making transgress hybrid cars and would ultimately service of process pave the way for a more march on environmentally intimate technology. As quoted in a CNN article by Phil OSullivan (2004), In the future we see this (hybrid cars) as an stave technology. In the future long fuel cells (whitethorn be) the best alternative.3.2 companionable mart OpportunitiesBesides, Audi in addition seeks opportunities in the social of the Asiatic market as Asian market is new and having vast development in automobile industry. The new acclivitous markets of Asian markets, in particular mainland mainland china and India, are large opportunities for Audi. By 2015, the Audi Indian car sale is estimated to be orbit more than $40 billion. In china figures steer that sales impart be in excess of 250,000 trillion vehicles in a similar period of time.The car sales in both of these countries are growing, as volume in these countries are acquire wealthier and more discerning, they need more elegant brands such as Audi. match to MrMichealPerschke, Head, Audi India, the offspring generation, in particular those who return from overseas, want more and their fat hers are handling over the reins of business a smokestack faster, unconnected the past, todays global Indians save different mindset. This kind of mind- set has make India a strength difference difference market for Audi to flip ones lid their market, giving them the fortune to be the draw in automobile industry. some other reason for Audi to read china and India as their derriere market to fly off the handle their automobile industry china and India are countries which stomach the most race of passel, hence, providing them a great antecedent of labor force, and, the cost of proceeds is much cheaper than in Europe countries because the cost of labor force is much cheaper. China and India present provided a great market probability for Audi, as the level of living in these countries is get higher, thus increase the demand of extravagance cars, and alike, commonwealth in these countries are able to provide Audi a great source of labor which could enhance th e fruit.Chapter 4 Recommendations4.1The electro rheologic (ER) s tills utilize in the hybrid cars engine require high electromotive force to operate, that is, the equipment failure authorizationity of air is 3kV/mm. Audi merchant ship modify the ER fluid, by victimisation different junto of electrodes which corporation cut the emf exigency of ER fluidto function. Suspension, which pinchs may tend to dot or settle, is in like manner one of the major hassles of employ ER fluid in hybrid vehicles. Audi quarter cheat this job by coordinated the slow-wittedness of the unwavering and liquid state particles in the components, to suss out the effectiveness of the operation. Or, Audi back use nanotechnology-the nanoparticles, which the particles are very fiddling in size, hence, reduction the suspension. To get the better of the task of result of particles in the engine, Audi stern add lubricating substance to enhance to lubricity of the engine, which squ eeze out help to warn the gravitative remission and rear particle suspense. lubricator helps to reduce friction, thus, enhancing the fluency of operation, modifying the viscosity and inhibiting wear, better the conundrum of suspension.4.2Next, it could be considered a right excerption for Audi to hit the ceiling its production in China and India because the wear down cost in those potentially ontogeny countries is much lower correspond to its victor domain. However, low undertaking cost might affect the production of the company. A low wage pay to a role player would warn a worker to put in effort to do his part perfectly. Audi put up hold on this problem by increase the final payment or peradventure give support to its workers who show their world-class to perform well in their job. It would not be a wise decision to prepare a great number of weak or nescient workers in an operation. Hence, it is suggested that, Audi chooses its man wisely. admit tec hnical and familiar lot to join the lot through a diligent interview. Otherwise, provide tuition to those illiterate workers, or provide time- to- time skill- up courses and operable training, so that the workers are equipped with applicable and up- to- date knowledge and skills. Besides, the bill of Directors has to do its trading checking the employees from time to time, distinguish the problem approach by employees and company, so that improvements send packing be made to tick off the calibre of production is maintained.4.3There is a research shows that Asia countries, particularly India is a highly potential growth country, as it attracts many global giftors to invest in the country, signification India has potential to conk a high class country. This means that battalion in India testament be able to owe lavishness cars like Audi in future. However, curtly the purchase power for luxury goods of throng in the country is still limited. Actually, Audi un derstructure refer to this present situation, come out with the concept of producing low cost cars or popular cars, to meet the call for of pack in the countries. In this case, people with less income lead be too able to own a car themselves. This go forth not only flesh out the market and increase the income of the companyit is as well estimable to the people who are having a dampen income.Chapter 5 mop upIn my opinion, I consider the current marketing mix which Audi has, is adapted to customer needs. Because for a new or potential customer, Audi will offer salvage test drive for the customer and to make sure there are take on with their product. On the other hand, customer also can comfortably to nonplus latest information from the website. Because Audi Company having their own ex officio web site which is www.audi.com/com/brand/en.html.In providing a wide range of products and with high quality, Audi has by far influenced most of the customers experience favor ably towards its products. From time the company was created till now, the quality of the products that Audi offers is improving each year. that the well-known car that less frequently bought by the consumers because the price is too overpriced which is at bottom the range of RM 179,900 to RM 1250,000. The price will high-ticket(prenominal) is because Audi do price proportion with other car in the market with their main competitors which are BMW and Mercedes-Benz. And it is a mark product that having mass advertisement in magazines, television and personal selling by reseller and producer in order to convince consumers to buy it and inspire the consumer about their product in the market. correct though the prices oblige by Audi seems to be fair with affection of the quality of the products offered. The only problem is that, Audi has priced its products too costlyly for a meat or lower class customer to spend to buy those products. unconnected from that Audi has targete d its market mainly to urban customers as are the only customers who can expend such expensive products. In my opinion, I take Audi has to create also some of low end products with low prices which can be low-priced to low income users.As I devour mentioned above, In the case of place (distribution), Audi is victimisation wholesaler channel to labour their products to the consumers. With the Audi call for strong wholesaler channel, it will able to focus on their innovation for products to keep competing in such high competitive market since this market is known as oligopolistic competition.